The cool thing about 3d renders of product bottles, packs and any other type of products is that it can be altered at any time with ease. Say 2 years down the line, client wants another angle of the same bottle, then it’s a much easier change than when it’s photographed. With photography, lights need to be matched and set up again, which you’ll never get exact. 3d on the other hand has the lighting set up already and when the change gets done, then everything is easy and with exact.
We are honoured to be able to develop the artwork for 79&Lewis into a 3D environment.
The brand’s outlook is fresh and new.
I have been exploring the world of 3D in Cinema 4D and did some simplistic designs for my son’s skateboarding sponsor 79&Lewis in Texas. These designs will also be included into the skating video we are busy working on for him. The idea is to animate these logos but also concentrate a lot on lighting and texturing on these designs to add to the final clean and raw look and feel for the video.