Had a lot of fun executing this campaign for the “club-v” in all Virgin Active clubs. parents can drop their kids off at “Club-V” where they are looked after while the parents are training. Ages from 0 till 15 years of age.
This is a matter which is very close to my heart. I wanted the truth to come across that there are kids being neglected which to me is unacceptable. This was a two part campaign I and the approach I took with this campaign was to visually shock the audience as we are not always aware of the danger that some kids are experiencing.